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Noble + Main Coffee Co. Brand and Digital Refresh
Project type
Rebrand, UX, and UI Design
Challenge
Since this was a school project, starting from nothing to transform the website and in turn the brand itself while not having direct contact with the actual client was a challenge, yet it all came through and stayed true to the coffee shop's visual identity and target audience.
Based on an existing coffee shop, located in Cartersville, Georgia, the updated visuals and website filled in the gaps for the project. UX and UI research and design stays true to the current brand goals while showing an increase in ease of use and overall experience.
The rebrand allowed for a coherent and extensive visual identity for the cozy coffee shop. With a target audience of local 20-60 age range, its aesthetics appeal to a wide range of demographics. The logo itself cleverly hides a “N” and “M” while also utilizing a street map of the shop’s location.
