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Year of the United Kingdoms
Project type
Logo and Campaign for college campus program
Client
Kennesaw State University, Year Of Program
A concept for a, "Year Of" program which each year picks a country and encourages students to expand their horizons. With a bold call to action like, “The time is now, explore all the four kingdoms have to offer!” visuals that are just as bold and adventurous were needed.
My concept follows an intrinsic red and navy palette for the United Kingdoms. Patterns and elements revolving around the rich history were created. Additionally the main logo with the cutout chess piece to represent the monarchy paired with a sub-logo combining all four kingdoms symbols into a crest aided in the medieval feel of the campaign.
