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Lydia Pruett Designs
Project type
Brand and Visual Identity
Client
Lydia Pruett, Lydia Pruett Designs
Challenges
How to create a brand that was stylized to reflect me, yet appeal to a wide range of potential clients and employers. I utilize a trusting color scheme, clear and embellished typefaces for varied interest, and kept a clean and elegant aesthetic to reflect flexibility, versatility, and professionalism.
Created with the designer in mind. This branding expresses Lydia's style–clean, minimal, and sleek. Made to target a variety of clients with different styles that may be drawn in by this one. Take a look at how I designed my own brand.
Green–a symbol of growth and life was used to project trust. A pen and paintbrush icon and swopped out as subbrand elements relating to either Lydia’s graphic or fine art work. A flowing font to showcase interest and flexibility is paired with a sans serif for clear messaging. Every detail has been thought out within the visual identity.
